{"id":642,"date":"2015-10-13T12:28:14","date_gmt":"2015-10-13T12:28:14","guid":{"rendered":"https:\/\/dev.qua.nl\/work\/staatsloterij\/"},"modified":"2026-05-11T12:22:30","modified_gmt":"2026-05-11T12:22:30","slug":"staatsloterij","status":"publish","type":"page","link":"https:\/\/dev.qua.nl\/?page_id=642","title":{"rendered":"life’s a lottery"},"content":{"rendered":"\n

CATCH OF THE DAY<\/b><\/font><\/span><\/p>\n\n\n\n

WE CREATED THE IDENTITY FOR ONE OF HOLLANDS MOST RECOGNIZABLE BRANDS
_<\/span><\/p>\n\n\n\n

After an\u00a0extensive\u00a0research fase we defined the following key values; Dutch, dignified, optimism, honest, trust, freedom, striking, recognizable. surprising & premium. Based on these key values the project was continued with the\u00a0development\u00a0of a new logo,\u00a0lottery ticket\u00a0design\u00a0and a graphic language. \u00a0<\/span><\/p>\n\n\n\n

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\"Staatsloterij_3\"\/<\/figure>\n\n\n\n
\"Staatsloterij_homepage\"\/<\/figure>\n\n\n\n

The design of the lottery tickets is a tribute to Dutch historical heroes and to the Guilder bank notes – The heroes were all hand drawn and embedded within the new designs.<\/span><\/p>\n\n\n\n

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\"Staatsloterij_1\"\/<\/figure>\n\n\n\n

Two seperate manuals describe guidelines for the usage\u00a0of the logo,\u00a0and the rest of the graphic language.<\/span><\/p>\n\n\n\n

\"Staatsloterij_Ad3\"\/<\/figure>\n\n\n\n
\"Staatsloterij_footie\"\/<\/figure>\n\n\n\n
\"Staatsloterij_Guidelines\"\/<\/figure>\n\n\n\n
\"Staatsloterij_posters\"\/<\/figure>\n\n\n\n

BEHIND THE SCENES<\/p>\n\n\n

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CATCH OF THE DAY WE CREATED THE IDENTITY FOR ONE OF HOLLANDS MOST RECOGNIZABLE BRANDS_ After an\u00a0extensive\u00a0research fase we defined the following key values; Dutch, dignified, optimism, honest, trust, freedom, striking, recognizable. surprising & premium. Based on these key values the project was continued with the\u00a0development\u00a0of a new logo,\u00a0lottery ticket\u00a0design\u00a0and a graphic language. \u00a0 The […]<\/p>\n","protected":false},"author":1,"featured_media":720,"parent":608,"menu_order":35,"comment_status":"closed","ping_status":"closed","template":"page-client.php","meta":{"footnotes":""},"work_category":[2],"class_list":["post-642","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/pages\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.qua.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=642"}],"version-history":[{"count":7,"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/pages\/642\/revisions"}],"predecessor-version":[{"id":1047,"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/pages\/642\/revisions\/1047"}],"up":[{"embeddable":true,"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/pages\/608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/media\/720"}],"wp:attachment":[{"href":"https:\/\/dev.qua.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=642"}],"wp:term":[{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/dev.qua.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fwork_category&post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}