{"id":610,"date":"2017-07-24T11:51:42","date_gmt":"2017-07-24T11:51:42","guid":{"rendered":"https:\/\/dev.qua.nl\/work\/stedelijk-museum\/"},"modified":"2026-04-29T16:53:02","modified_gmt":"2026-04-29T16:53:02","slug":"stedelijk-museum","status":"publish","type":"page","link":"https:\/\/dev.qua.nl\/?page_id=610","title":{"rendered":"museum circle"},"content":{"rendered":"\n<p style=\"text-align: center\" data-font-size=\"50px\" data-line-height=\"42px\"><span class=\"bold\"><font face=\"Montserrat, Helvetica, Arial, sans-serif\"><b>STEDELIJK MUSEUM AMSTERDAM<\/b><\/font><\/span><\/p>\n\n\n\n<p style=\"text-align: center\" data-font-size=\"24px\" data-line-height=\"24px\"><span class=\"regular\">BRANDING FOR THE MUSEUM FOUNDATION<br \/>_<\/span><\/p>\n\n\n\n<p style=\"text-align: center\" data-font-size=\"22px\">The <a target=\"_blank\" href=\"https:\/\/www.stedelijk.nl\">Stedelijk Museum<\/a> in Amsterdam is a world renowned mueseum\u00a0of contemporary\u00a0art, featuring up-and-coming international\u00a0artists, as well as an extensive permanent collection from Matisse to Warhol. It has also worked with graphic designers such as Wim Crouwel\u00a0and experimental jetset . The current identity of the museum was designed by\u00a0mevis and van deursen. QuA was asked to design an identity for the museum foundation and it&#8217;s sponsors, which should be unique, yet fit into the current communication identity.<\/p><p style=\"text-align: center\" data-font-size=\"22px\">The foundation was called the circle. We used circles to form a unique &#8216;code&#8217; per item or person. Beginning with the outside circle, the length of the line relates to the corresponding letter of the alphabet, and then onto the next inner circle: A is short, Z is Long.<\/p><p style=\"text-align: center\" data-font-size=\"22px\">Following this code, each businesscard, event poster, video etc. would be unique &#8211; and each member would recieve their unique artpiece from the museum. Although simple, attention was paid to printing in raised inks and other small details.<\/p><p style=\"text-align: center\" data-font-size=\"22px\">\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/dev.qua.nl\/wp-content\/uploads\/2017\/07\/a.jpg\" alt=\"a\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/dev.qua.nl\/wp-content\/uploads\/2017\/07\/b.jpg\" alt=\"b\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/dev.qua.nl\/wp-content\/uploads\/2017\/07\/e.jpg\" alt=\"e\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/dev.qua.nl\/wp-content\/uploads\/2017\/07\/c.jpg\" alt=\"c\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/dev.qua.nl\/wp-content\/uploads\/2017\/07\/f.jpg\" alt=\"f\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/dev.qua.nl\/wp-content\/uploads\/2017\/07\/d.jpg\" alt=\"d\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/dev.qua.nl\/wp-content\/uploads\/2017\/07\/h.jpg\" alt=\"h\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/dev.qua.nl\/wp-content\/uploads\/2017\/07\/g2.jpg\" alt=\"g2\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/dev.qua.nl\/wp-content\/uploads\/2017\/07\/j.jpg\" alt=\"j\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/dev.qua.nl\/wp-content\/uploads\/2017\/07\/l.jpg\" alt=\"l\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/dev.qua.nl\/wp-content\/uploads\/2017\/07\/k.jpg\" alt=\"k\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>STEDELIJK MUSEUM AMSTERDAM BRANDING FOR THE MUSEUM FOUNDATION_ The Stedelijk Museum in Amsterdam is a world renowned mueseum\u00a0of contemporary\u00a0art, featuring up-and-coming international\u00a0artists, as well as an extensive permanent collection from Matisse to Warhol. It has also worked with graphic designers such as Wim Crouwel\u00a0and experimental jetset . The current identity of the museum was designed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":662,"parent":608,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"page-client.php","meta":{"footnotes":""},"work_category":[2],"class_list":["post-610","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/pages\/610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.qua.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=610"}],"version-history":[{"count":6,"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/pages\/610\/revisions"}],"predecessor-version":[{"id":953,"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/pages\/610\/revisions\/953"}],"up":[{"embeddable":true,"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/pages\/608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.qua.nl\/index.php?rest_route=\/wp\/v2\/media\/662"}],"wp:attachment":[{"href":"https:\/\/dev.qua.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=610"}],"wp:term":[{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/dev.qua.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fwork_category&post=610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}